Glossary

One short page per term: the definition, an example from a scan, and how to measure it.

Share of voice in AIShare of voice in AI is the share of all brand mentions in a set of AI answers that are yours. The definition, an...GEO (generative engine optimisation)GEO is getting your business named in the answers ChatGPT, Claude, Gemini, Perplexity and Grok write. Definition,...AI visibilityAI visibility is how often, and how prominently, an AI platform names your business when a buyer asks. The...AI citationAn AI citation is a page ChatGPT or another AI platform read and shows as a source. How it differs from being named,...AEO (answer engine optimisation)AEO is the work of getting your page chosen as the one answer a search engine or an AI shows. The definition, how it...