Guides

Each guide answers one question a buyer or a marketer asks, in plain words, with one number from our own scans.

GEO vs SEO vs AEO: the difference in one tableSEO gets a link on Google, AEO the answer box, GEO a name inside an AI answer. One table, five steps and data from...How can I check what ChatGPT says about my brand?Ask ChatGPT, Claude, Gemini, Perplexity and Grok your buyers' questions and record who they name. Five steps, a...What is GEO (generative engine optimisation)?GEO is the work of getting your business named when people ask ChatGPT, Claude, Gemini, Perplexity or Grok. What it...How do I get my business recommended by ChatGPT?ChatGPT recommends businesses named on the pages it reads. 8 steps, in order, to get your business onto those pages,...